Hello, Hola, Hi Hi!

I’m Erika, athlete turned art director obsessed with the intersection of sport, culture, and storytelling. I believe creativity and performance come from the same mindset. Before advertising, I spent most of my life as a competitive athlete. Years of training taught me discipline, curiosity, and resilience, qualities that now shape the way I approach creative work. To me, ideas work a lot like sport: you study the field, push past limits, and keep refining until something truly performs.

  • Erika is a Venezuelan–Danish Art Director based in Miami whose work focuses on turning cultural insights into bold ideas that travel across film, social, digital, and earned media. Before becoming an Art Director, she worked in social media strategy and design, which gave her an early understanding of how ideas behave in culture and how audiences interact with brands in real time. Her work has contributed to campaigns recognized by international festivals including Cannes Lions, D&AD, The One Show, Clio Awards, LIA, and Effies. She is also a back-to-back U.S. Cannes Young Lions winner, and in 2024 was selected for the London International Awards Creative LIAisons program, joining a global community of young creative talent.

    Her athletic background still shows up in the way she works today. It shaped her instinct for teamwork, her habit for throwing in as many ideas as possible, and her drive to chase the best outcome for the brands she collaborates with. Whether creating plays on a field or searching for creative solutions through the many lenses she’s lucky to explore (including her camera lens and the two on her face), Erika is always looking for ideas that matter in culture. 

    Because the best ideas don’t just exist in the world. They perform in it.

  • YOUNG LIONS

    2025 U.S. Cannes Young Lions Hispanic Digital Gold 
    2024 U.S. Cannes Young Lions Hispanic Film Gold 


    LIAsons

    2024 London International Awards LIAsons program winning team


    CANNES LIONS

    .  Change the Ref / Silver | Print - Wrong Candidates
    .  Change the Ref / Shortlist | Film - Cause & Effect
    .  Change the Ref / Shortlist | Classic: Outdoor Lions B. Posters: Sectors - B07. Not-for-Profit/ Charity/ Government
    .  Change the Ref / Shortlist | Classic: Print & Publishing Lions D. Culture & Context - D04. Social Behavior & Cultural Insight
    .  Change the Ref / Shortlist | Classic: Print & Publishing Lions A. Print & Publishing: Sectors - A07. Not-for-Profit/ Charity/ Government
    .  Change the Ref / Shortlist x2 | Radio + Audio - Susuradio
    .  Change the Ref / Shortlist | I Outdoor - Cause & Effect
    .  Change the Ref / Shortlist | I Film - Cause & Effect

    .  MSK / Shortlist | Film - Late
    .  MSK / Shortlist | Health & Wellness - Film - Late
    .  MSK / Shortlist | Health & Wellness - Film - Late


    CLIOS

    .  Change the Ref / Silver | Print - Wrong Candidates
    .  Change the Ref / Bronze | Radio + Audio - Susuradio


    CLIO HEALTH 

    .  Change the Ref / Gold | OOH - Wrong Candidates
    .  Change the Ref / Gold | Print - Wrong Candidates
    .  Change the Ref / Silver | Print + OOH Craft - Wrong Candidates

    .  MSK / Silver | Health / Film - Late
    .  MSK / Bronze | Health / Film Craft - Late


    LIA

    .  Change the Ref / Gold | Print - Wrong Candidates
    .  Change the Ref / Gold | Print - Wrong Candidates

    .  MSK / Finalist | Health & Wellness Craft / Film - Late
    .  MSK / Finalist | TV & Cinema / Health & Wellness - Late


    THE ONE SHOW

    .  Change the Ref / Merit | Print - Wrong Candidates
    .  Change the Ref / Merit | Outdoor - Wrong Candidates
    .  Change the Ref / Merit | Newspaper - Wrong Candidates


    EL OJO

    . Change the Ref / Gold x4 | Wrong Candidates
    . Change the Ref / Silver x2 | Wrong Candidates
    . Change the Ref / Bronze x2 | Wrong Candidates
    . Change the Ref / Best U.S. idea | Wrong Candidates
    . Change the Ref / Bronze x2 | Radio + Audio - Susuradio
    . Change the Ref / Silver | Film - Cause & Effect
    . Change the Ref / Silver | Print - Cause & Effect
    . Change the Ref / Bronze | Print - Local market - Cause & Effect

    . Solu / Bronze | Print - Plastic Irony
    . Solu / Bronze | Shortlist - Plastic Irony

    . MSK / Bronze | Late


    AD AGE

    .  MSK / Gold | Film/TV/Video Campaign of the Year - Late


    EFFIES

    .  MSK / Finalist | Precision Marketing - Multicultural / Non-Profit- Late


    D&AD

    .  Change the Ref / Wood Pencil | Press & Outdoor - Wrong Candidates
    .  Change the Ref / Shortlist | Press & Outdoor - Wrong Candidates

    .  MSK / Shortlist | Health & Wellbeing / Film - Late


    EL SOL

    .  Change the Ref / Gold | Print - Wrong Candidates
    .  Change the Ref / Silver | Outdoor - Wrong Candidates
    .  Change the Ref / Bronze | Mediums - Wrong Candidates

    .  MSK / Gold | Health/ Film - Late
    .  MSK / Silver | Film - Late


    FIAP

    .  Change the Ref / Gold | Public Good Campaigns - Wrong Candidates
    .  Change the Ref / Gold | Art Direction - Wrong Candidates

    .  MSK / Silver | Health / Film - Late
    .  MSK / Silver | Public Good / Film - Late
    .  MSK / Silver | Health / Film - Late
    .  MSK / Bronze | Shortfilm - Late


    GERETY AWARDS

    .  MSK / Shortlist | Communication/ Film - Late
    .  MSK / Bronze | TV/Cinema - Late


    HISPANIC MARKETING COUNCIL

    .  MSK / Gold | Pro - Bono 
    .  MSK / Silver | Best Hispanic cultural insight

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