IKE-A.

In Spanish, “Y qué si…” (pronounced “IKE si…”) is a saying that means “So what if…” — a way of brushing off whatever life throws at you. And there’s no event more unpredictable than the World Cup: last-minute penalties, shocking red cards, goals nobody saw coming. That same unpredictability lives inside Latin households too. So what if your cousin shows up with ten extra friends? So what if the living room suddenly isn’t big enough for the whole crew?

During the World Cup, IKEA will use its own name to turn infinite unpredictable moments into proof that there’s always a solution. Because no matter how many surprises the game — or your family — throws at you, within IKE… A, se puede soñar sin medida.